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Empowering Women Entrepreneurs: Udyogini’s Rebranding Journey

A visual identity project for a New Delhi-based non-profit organisation to highlight their work on women empowerment and livelihoods.
  • Design & Content, Logo Design and Branding
Branding Project for a nonprofit organisation
Branding Project for New-Delhi based non-profit – Udyogini.

Udyogini is a New Delhi-based non-profit organisation that was conceptualised in 1992 by the World Bank to create a movement for women’s economic empowerment in India. Over the years, the organisation has evolved as an authority in entrepreneurship for women. 

However, their visual identity had not kept pace with this evolution. To commemorate their 30th anniversary, they embarked on a remarkable journey of rebranding.

Branding Collaterals for Udyogini.

This visual identity project encompassed designing a dynamic logo, a persuasive pitch deck, and a cohesive brand language, along with other essential collaterals such as letterheads, envelope designs, email signatures, and presentations.

As an organisation dedicated to women empowerment and livelihoods, Udyogini sought a visually captivating logo that embodies the spirit of bold and powerful women stepping out of their homes against all odds. 

We at Simit Bhagat Studios designed a logo that combines bold strokes, feminine curves, and nature-inspired motifs. Its dynamic design revolves around the silhouette of the letter ‘U’, conveying modernity and freshness for aspiring women entrepreneurs. 

Process of Logo Development for Udyogini.

The rebranding exercise for Udyogini extended beyond the logo to create a comprehensive brand language. This language ensures consistency across all communication materials and enhances the organisation’s visual identity. 

The communication collaterals not only convey professionalism but also reflect Udyogini’s commitment to excellence in all aspects of their work.

Branding Collaterals for Udyogini.

The outcomes of this rebranding project are a visually striking logo and a cohesive brand language that resonate with Udyogini’s core values. 

Through its bold and empowering visual identity, Udyogini aims to inspire women to pursue their entrepreneurial dreams and challenge societal norms.

Color Palette for Udyogini.

Client: Udyogini 
Discipline: Design & Content 
Creative Director: Simit Bhagat
Graphic Designer: Vartesh Kumar

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Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.