A Canvas of Change: The Animated Story of United Way of Chennai

United Way of Chennai (UWC) is a Tamil Nadu-based nonprofit. They are committed to mobilising the caring power of communities through sustainable and impactful interventions.

We embarked on a project to capture the essence of UWC’s work through a visually engaging and informative 2D animated video. The primary goal was to create a compelling narrative that would resonate with audiences and raise awareness about the organisation’s mission and impact.

The culmination of the collaborative effort resulted in an illuminating explainer video that encapsulates the heart and soul of UWC. The video serves as a powerful tool for the organisation to communicate its mission, values and the tangible difference it makes in the community.

Watch the full animated video here.

The creative journey unfolded through a series of in-depth discussions on the preferred style of animation, scripting and then crafting a narrative that effectively conveys the message of UWC.

Following the script, the project moved into the storyboarding phase, where the visual elements were sketched out in detail. Illustrations and animations were carefully crafted, bringing the storyline to life in a visually captivating manner. The editing phase fine-tuned the visual elements, ensuring a seamless flow and maximum impact.

The collaborative effort between Simit Bhagat Studios and UWC resulted in an impactful 2D animated video that goes beyond mere visuals. It serves as a testament to the power of creativity in conveying meaningful messages and inspiring positive change.

As a tool for communication and advocacy, this animated video is poised to amplify the reach and impact of UWC, contributing to the organisation’s ongoing efforts to create positive change in the community.

If you need a way to share your nonprofit’s impact, reach out to us here to discuss how we can support your mission.