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Beyond Numbers: The Journey of Calcutta Rescue

An annual report that provides a visual account of the transformative efforts undertaken by Calcutta Rescue to better the conditions of the disadvantaged.
  • Annual Report, Design & Content
The cover photo of the Calcutta Rescue Annual Report for 2021-22.
The cover photo of the Calcutta Rescue Annual Report for 2021-22.

Calcutta Rescue, an Indian nonprofit organisation dedicated to improving the well-being of the destitute residing in and around Kolkata. In order to enable families and communities to escape the cycle of poverty, they provide free education, vocational training, healthcare, sanitation needs, and social support as part of their comprehensive approach.

The objective of the assignment for Simit Bhagat Studios was to create a visually captivating annual report. The goal was to capture the essence of the year-long activities of Calcutta Rescue. Furthermore, the brief was to produce a sophisticated document that communicated a captivating storyline.

We produced a 44-page annual report that seamlessly integrated design principles with an NGO-centric framework. Additionally, the report provided a detailed overview of the organisation’s initiatives and achievements over the course of the 2021–22 fiscal year.

Calcutta Rescue's transformative journey toward a brighter future.
Calcutta Rescue’s transformative journey toward a brighter future.

The journey from concept to completion entailed extensive deliberations regarding the stylistic approach. This ensured that the end result seamlessly aligned with the mission and values of Calcutta Rescue.

The team deliberately opted to employ the pre-existing colour scheme of the organisation to ensure consistency with their brand persona. Moreover, the design process integrated a multitude of visual components, such as photographs, insightful graphs, significant statistics, and icons. Every element was judiciously selected and positioned in order to construct an aesthetically pleasing and enlightening story that would resonate with readers.

A snapshot of Calcutta Rescue's healthcare initiatives, providing free medical support to those in need.
A snapshot of Calcutta Rescue’s healthcare initiatives, providing free medical support to those in need.

Our endeavours resulted in a meticulously crafted annual report that vividly depicts the story of Calcutta Rescue. This helped them generate awareness and garner support for their cause.

The 44-page report functions as a highly beneficial tool for Calcutta Rescue. Significantly, it enabled the nonprofit to effectively convey their accomplishments and objectives to donors, stakeholders, and the wider community.

A snapshot of Calcutta Rescue's Annual Report 2021-22.
A snapshot of Calcutta Rescue’s Annual Report 2021-22.
 

Client: Calcutta Rescue 
Discipline: Design and Content 
Creative Director: Simit Bhagat 
Graphic Designer: Vaishnav Pradeep
Text Editor: Sameer Bhagat

 

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Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.