Jellyfish Menace: A Coastal Crisis in Maharashtra

This illustrated story shows how jelly fishes are hurting tourism, choking fisheries in western India.

Along the lovely Maharashtra coast, something unusual is unfolding quietly, but urgently.

Jellyfish, ancient and often invisible drifters, are now swarming the Arabian Sea. Once just a small part of the ocean’s rhythm, they’ve exploded in number. They feed on plankton, fish eggs, and baby fish, upsetting the balance of underwater life. They also trouble those who rely on the sea to earn a living: fishermen, tourists, and coastal communities alike.

Fishermen in India from Palghar to Sindhudurg say that 80 to 90 per cent of their daily catch is now just jellyfish. They’re hauling in nets, but not the fish they need. The problem’s growing, and they’re not the only ones affected.

Fishermen in India from Palghar to Sindhudurg say that 80 to 90 per cent of their daily catch is now just jellyfish. 

This isn’t the kind of story that always makes headlines. But we knew it needed to be told. That’s why we turned to illustrated storytelling to bring to light a crisis happening just beneath the surface. Let’s take a closer look at how we approached it.

A Tale Told in Colour, Shape, and Contrast

“This isn’t just a story about jellyfish,” says Shradhesh Nayak, Illustrator. “It’s about how everything in nature is connected – how when one thread is pulled, the whole web feels it.”

Through a sequence of carefully crafted illustrations, we created a visual narrative that doesn’t just explain, it invites the viewer to step into the story.

Jellyfish have drifted through our oceans for over 500 million years. But never have they threatened our coastlines quite like this. Their rise isn’t just about biology; it’s about us. Overfishing, pollution, and a lack of marine protection have created the perfect storm. And now, the balance is broken.

Jellyfish have drifted through our oceans for over 500 million years. But never have they threatened our coastlines quite like this.

This story doesn’t claim to have all the answers. But it does ask the right questions. Through illustration, we hoped to make this crisis easier to see and harder to ignore.

Keeping the Ocean and the Conversation Alive

By showing the jellyfish bloom from multiple angles, we wanted to make it clear: this issue is as much about people as it is about plankton.

Solutions will take time. But they’ll also take collaboration between researchers, communities, and policymakers. That’s what this story is about. Not just what’s happening. But what could happen if we act together?

If your organisation is working on marine conservation or coastal livelihoods, let’s talk.


Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.