Commissioned by the Government of Maharashtra and Tata Trusts, we were tasked with the development of an impactful multimedia project that would shed light on the significance and accomplishments of their anaemia eradication initiative.
With an emphasis on raising awareness among the Madia community, this assignment underscored the profound impact that Fortified Rice has in the fight against anaemia. The complete assignment included a project impact film, awareness videos featuring influential figures, and a photo essay. Collectively, these showcases the triumphs, challenges faced, and community mobilisation efforts of the Fortified Rice initiative.
Watch the full video here
To delve deeper into this multimedia project, let’s break down the process we followed for this video documentation work:
Research and Planning: To begin with, our project began with an in-depth study of the anaemia eradication programme. During this phase, we identified crucial stakeholders and local beneficiaries, and organised on-field production details.
Interviews: Engaging with community members, Tata Trusts representatives, and government officials allowed us to gather a range of perspectives. Additionally, these interviews provided valuable insights into the challenges faced by the Madia tribe and their dietary practices. They also helped in understanding the effectiveness of existing interventions in the anaemia eradication programme.
Community Engagement: Notably, documenting awareness sessions, camps, and workshops played a crucial role in addressing scepticism, informing locals, and instilling faith in the Fortified Rice initiative.
Visual Storytelling: By using compelling visuals, we supplemented interviews with footage that effectively communicated the initiative’s challenges, community engagement campaigns, and positive outcomes. Moreover, this approach helped to create a more immersive experience for viewers. It also enhanced their understanding of the initiative’s impact and inspired greater support for its goals.
Editing: In the post-production phase, we brought to life the strength of our visual storytelling. Specifically, narratives, interviews, and footage were skillfully interwoven to stitch a captivating short documentary.
Review and Feedback: Ultimately, the documentary effectively conveyed its message through consistent alignment with the programme’s objectives. This achievement was the result of collaborative work with various stakeholders.
This multimedia endeavour that spotlighted Gadchiroli’s struggle against anaemia significantly contributed to the recognition of the transformative power of Fortified Rice. By blending visually impactful elements with captivating narratives, we showcased the journey of a community towards health and vitality.
Furthermore, the project also authentically reflected the determination shown by the Government of Maharashtra and Tata Trusts. This determination aimed to bring about tangible change in people’s lives through advancements in public health and social impact.
Client: Government of Maharashtra and Tata Trusts
Discipline: Film and Photography
Director and Editor: Simit Bhagat
Assistant Director and Graphic Designer: Joel Machado
Researcher and Script Writer: Sameer Bhagat
Sound Designer: Sushant Murkar
Music: Purple Planet
Voice Artist: Swarnima Ranade
