It didn’t start with a viral campaign. It started with a question: Why aren’t people engaging with our cause online?
Several nonprofits have everything in place—a clear mission, powerful fieldwork, even a decent following. Yet their posts barely get noticed. Often, the problem isn’t the message. It’s how—and where—the story is being told.
This challenge led us to explore a new question: Who’s doing it right?
In our blog, How Do I Create an Effective Social Media Strategy for My Nonprofit?, we broke down the elements of a strong strategy—from knowing your audience to telling stories that inspire action. But strategy alone isn’t enough. Sometimes, you need to see it in motion.
This time, we turn our lens outward—to the social pages that are getting it right. From visual storytelling to grassroots mobilisation, these nonprofits show us what connection looks like in real time. If you’re looking to grow, engage, and move people—this is where to start. So, let’s explore five organisations that are not just active on social media, but are telling their stories beautifully—and making them count.
Tata Trusts: Reels That Respect the Frame—and the Story
Tata Trusts, one of India’s oldest philanthropic institutions, has quietly empowered communities for over a century—through health, education, and innovation. But on social media, their presence is anything but quiet.
With over 5.06 lakh followers on Instagram and 2.3 lakh on LinkedIn, Tata Trusts pairs tradition with design-led digital storytelling. Their reels don’t feel like cropped versions of larger videos. Instead, each animation appears made specifically for the Instagram frame—flowing within the reel, never jarring or off-centre. Moreover, their content is rich with culture, context, and clarity. From Indian heritage to grassroots innovations, each snippet teaches something—gently, but impactfully.
Most reels consistently earn 10,000+ views, with a standout Independence Day piece reaching 49.3k. On LinkedIn, their post honouring Jamsetji Tata’s 1892 endowment fund drew over 500 likes and comments that express resonance. Furthermore, it sparked intergenerational reflections on legacy, purpose, and community. It’s a reminder: when form meets feeling, engagement naturally follows.
Ramakrishna NK: When Founders Become the Voice of Their Mission
Sometimes, the most powerful nonprofit content doesn’t come from the brand—it comes from the people who built it. Ramakrishna NK, co-founder of Rang De, is a prime example. Rang De itself is India’s pioneering peer-to-peer lending platform, offering low-interest loans to underserved communities. But Ram’s personal posts often do the heavy lifting.
With 47,000+ followers on LinkedIn, Ram doesn’t just share updates. He tells stories. One recent post featured a nervous young auto driver who dreamt of studying B.Com while helping his family earn a living. The post didn’t mention Rang De outright—yet it gently brought us back to the core of Ram’s mission: affordability, dignity, and opportunity. It garnered over 1,400 likes and 40+ comments.
Moreover, Ram often starts with topical reflections and weaves them back into Rang De’s values. This founder-driven storytelling deepens trust, shows leadership with empathy, and reminds us that sometimes, the face behind the cause makes all the difference.
World Economic Forum: Turning Global Issues into Scroll-Stopping Stories
The World Economic Forum (WEF) doesn’t just run global events—it turns global challenges into engaging content that works on your phone screen. With over 50 lakh followers on Instagram, they’re showing how to make policy conversations feel personal and visual.
Their reels are crisp and direct—short video clips paired with upbeat music and clean, snappy text. No narration. No sensory overload. Just small, sharp bursts of knowledge. And it works. Many of their reels get lakhs of views, with some crossing two lakh and beyond. A recent one on Australia’s plan to reduce plastic pollution hit over 4.8 lakh views.
The formula is simple, but it’s also smart. The visuals grab your attention, and the text helps you understand quickly. Captions offer context, but never overwhelm.
This is how WEF bridges the gap between big ideas and everyday understanding—by respecting the pace, format, and mindset of the modern scroller.
Child Rights and You (CRY): Designing with Heart, Speaking Like a Child
CRY is one of India’s most respected child rights organisations, working with over 100 grassroots partners to protect and empower children across the country. But their social media presence also speaks volumes—and it does so in a language children would understand: colour, imagination, and joy.
With over 1.1 lakh followers on Instagram and 1.39 lakh on LinkedIn, CRY’s posts feel hand-drawn by hope. Moreover, their visuals often reflect a child’s world—bright colours, animated elements, and playful formats that echo their mission.
One reel, with 45.9K views, styled like an interactive memory game, invites viewers to explore what volunteering with CRY truly means. Tapping tiles reveals surprises: “What you give: inspiration to others,” followed by “What you gain: leadership skills.” It’s gamified, it’s intuitive, and above all, it’s joyful.
Additionally, their call to action is never pushy—it’s warm, inclusive, and real. When an organisation’s design mirrors its purpose this seamlessly, followers don’t just stay—they engage, play, and grow.
The Live Love Laugh Foundation: When Celebrities Speak, Mental Health Gets Heard
Founded by actor Deepika Padukone in 2015, The Live Love Laugh Foundation brings mental health into the spotlight with clarity, compassion, and credibility. Based on Deepika’s personal experience with depression, the foundation is built on a simple yet profound belief—no life should be lost to mental illness.
With 1.31 lakh followers on Instagram and over 34k on X (formerly known as Twitter), their content strategy blends visual storytelling with high-impact voices. Their Lecture Series Unplugged with guests like Sania Mirza has drawn massive attention—one such reel recently reached 5.8 lakh views.
Recent posts featuring Deepika herself reflect just how powerful this format can be. A reel featuring a conversation with Arianna Huffington garnered 79 lakh views.
Additionally, this isn’t just good content—it’s smart strategy. As Stories of Change—the Simit Bhagat Studios podcast—guest Pragya Vats said, the right ambassador can amplify your cause exponentially. When a celebrity opens up about mental health, the message travels further. And that’s exactly what Live Love Laugh proves: in the right hands, visibility becomes empathy—and empathy becomes action.
Beyond the Scroll, Towards Connection
These five organisations and individuals remind us that great social media in the nonprofit world isn’t just about content—it’s about connection. Whether it’s Tata Trusts designing animation to fit perfectly within a frame, or Ramakrishna NK sharing the quiet resilience of an auto driver, the magic lies in how stories are told, not just what they say.
Moreover, each of these pages shows that clarity, creativity, and consistency can turn everyday updates into moments of meaning. Whether through gamified reels, community voices, or powerful celebrity partnerships, these organisations meet people where they are—and leave them with something to carry forward.
So, if you’re building your own nonprofit strategy, take note: be authentic, be intentional, and never underestimate the power of one good story well told.
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