The Observer Research Foundation (ORF), based in New Delhi, India, is a reputable international think tank. ORF and the Maharashtra government established the ‘Colaba Conversation’ in February 2021 as a platform to discuss international policy concerns affecting Mumbai and the world.
ORF requested that we produce a brief vox populi video for Colaba Conversation 2021 that depicts the transformations that residents of Mumbai wish to see in their city. The objective was to present this video to key decision-makers in Mumbai with the intention of sparking a discourse on urban development.
An engaging video lasting less than five minutes was produced, showcasing interviews with residents of various neighbourhoods of Mumbai and delving into the inquiry: “How can policymakers enhance the quality of life for Mumbaikars?”
A vox populi video on Mumbai.
Our objective was to gather perspectives from residents of Mumbai regarding strategies that policymakers could implement to improve the overall standard of living in the city.
At landmark public places like Marine Drive, Juhu, and Shivaji Park in Dadar, among others, our team interviewed people from varied backgrounds using questions designed to stimulate discussion.
In addition to boosting the video’s authenticity, the candid conversations set against these famous locations also highlighted the effervescent energy of the city. This immersive approach guaranteed that the voices gathered were genuine reflections of Mumbai, capturing the sentiments of its people from diverse backgrounds.
We offered a distinctive viewpoint on the future of the city by revealing the shared aspirations of its residents. The video, showcased at Colaba Conversation 2021, served as a catalyst for meaningful discussions on urban policies and improvements.
Client: Observer Research Foundation
Discipline: Film and Photography
Direction and Editing: Simit Bhagat
