The Rise of Meme Culture Across Industries: Why Humour Belongs in Your Nonprofit Content Mix
Why humour works in nonprofit communication, from making tough issues approachable to building relatability, recall, and community.
Day: August 24, 2026
Why humour works in nonprofit communication, from making tough issues approachable to building relatability, recall, and community.
Mamata is a Mumbai-based accounts and finance specialist with over two decades experience in a variety of industry sectors. She holds a Bachelor’s degree in Commerce from University of Mumbai. She is passionate about reading especially Marathi literature.
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Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.
Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.
Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.
Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.
