A New Delhi-based nonprofit organisation, the Transform Rural India Foundation (TRIF) seeks to create a prosperous rural India. TRIF employs community-centered strategies and implements innovative interventions.
Simit Bhagat Studios specialises in managing social media for nonprofits. We took the reins of TRIF’s social media platforms in March 2021 for 18 months. Our aim: engage a younger audience, establish TRIF as a rural sector authority, and raise awareness of social issues through compelling content.
The results speak volumes – a remarkable 50% cumulative increase in followers across all four social media platforms. This includes Instagram, Facebook, Twitter, and LinkedIn. And we are especially proud of doubling TRIF’s followers on LinkedIn, surging from 12K to an impressive 24K.
Along the way, we experimented with several content methods to fit in with TRIF’s overall goals. Insightful case studies, interesting surveys, project collaborations, dynamic animation carousels etc. were all part of our content mix. This varied approach on social media management sought to inform as well as inspire.
So, within the framework of social media management for nonprofits, let’s dissect the process we followed:
Case Studies: Sharing relevant personal stories made TRIF’s work more relatable and enhanced its influence.
Polls/Quizzes: Conducting polls or quizzes helped gauge audience sentiment and sparked new conversations.
Project Partnerships: Emphasising collaborations with other entities or organisations bolstered credibility.
Time sensitive Content: Recognising and commemorating significant days connected to TRIF’s goal demonstrated the organisation’s attentiveness to current affairs and trends.
Dynamic Carousels: They are an excellent choice of content type for in-depth explanations of complicated subjects or demonstrating development over time.
Let’s delve into the intricacies of audience insights and engagement strategies here:
Understanding our Audience: We endeavoured to comprehend the varied preferences and interests of TRIF’s audience. Our organic content growth strategy for this nonprofit centred on a variety of categories. We tweaked the approach based on statistics and insights that showed us the most popular material with our target demographic.
Engaging a Younger Audience: To establish a rapport with younger demographics, we incorporated content that aligned with their values and areas of interest. Not only did this strategy brought in new followers, but it also encouraged deeper participation.
Establishing Thought Leadership: In order to position TRIF as an authoritative voice, we meticulously curated content that explored pertinent concerns within the rural sector. So, with their insightful articles, expert perspectives, and lively discussions, TRIF has become a respected source for industry news and analysis.
Highlighting Social Issues: Our dedication to making a positive social influence is evident in all of our posts. By showcasing the efforts of TRIF to tackle social issues, our content acted as a catalyst to increase awareness and inspire action.
Our social media management approach for TRIF was characterised by a thoughtful and multifaceted strategy. They were able to sustain a dynamic and captivating online presence by utilising a variety of content categories. This fostered audience engagement and helped build a strong connection.
So, join us in our journey of rural empowerment as we share TRIF’s remarkable progress. Our partnership is dedicated to showcase impact through social media for nonprofits. This reflects our commitment to transformative approaches such as visual storytelling for social impact.
Client: Transform Rural India Foundation Discipline: Social Media and Digital
