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Refreshing Wardrobes: An interactive game for Circular Economy

A multimedia initiative designed to increase public consciousness regarding the principles of sustainable fashion and the circular economy.
  • Other Multimedia Solutions, Social Media & Digital
An interactive game on circular fashion.
Play to Pledge: An interactive game for Circular Economy.

Intellecap’s Circular Apparel Innovation Factory (CAIF), an industry initiative, sought a novel approach to promote sustainable practices and raise awareness about the environmental impact of the fashion industry. The objective was to engage participants virtually at the Sankalp Global Summit 2020 and encourage them to adopt a circular approach to fashion.


In response to the brief, Simit Bhagat Studios developed an interactive game with the intention of raising awareness regarding the resource-intensive process involved in garment manufacturing. The objective of the game was to inform players about the value of reusing clothing and selecting environmentally friendly wardrobes choices.

The end result of this project is an engaging multimedia game that highlights the ecological impacts of the fashion industry. The Sankalp Global Summit 2020, one of the largest impact investing summits in the world, was the official launch platform of the game.

Simit Bhagat Studios developed an interactive game to raise awareness on circular economy.

The creative journey was guided by strategic thinking and close teamwork with the CAIF team. Together, we embarked on conceptualising a storyline that conveyed the life cycle of garments, highlighting the environmental consequences at every stage.

When developing the interactive game, we placed considerable emphasis on creating game mechanics that fulfilled a twofold function: to inform and motivate. The participants in the game were not just participants; they were also learners who gained substantial insights into sustainable fashion practices.

We strategically incorporated persuasive messages into the game to underscore the environmental repercussions that players’ decisions could cause. Various options were provided, including repair, resale, and rental, each of which entailed a distinct environmental impact. The objective of this approach was to cultivate mindfulness regarding the ecological footprint that comes with various fashion choices.

Messages were incorporated into the interactive game.

The key goal was for the players to become more cognisant of the environmental impact that their apparel selections could have. Through the utilisation of decision-making scenarios, our objective was to generate awareness of the resources consumed in the quest for fashion.

By motivating participants to adopt more sustainable practices and encouraging them to reflect on their decisions, the game evolved into a useful educational instrument.

The multimedia initiative that emerged from the partnership between Simit Bhagat Studios, Intellecap, and CAIF was extremely significant. Through a fusion of entertainment and education, the project aspired to convert participants into proponents of circular fashion, thereby cultivating a community dedicated to making greener wardrobe choices.

Client: Intellecap 
Discipline: Social Media and Digital 
Creative Director: Simit Bhagat 
Web Development: Design Junction

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Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.