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Ambuja Cement Foundation’s Visual Journey of Impact

A video annual report for a corporate foundation, showcasing a year of impactful initiatives and inspiring change through powerful storytelling.
  • Films & Photography, Video Annual Reports
Ambuja Cement Foundation’s 2022-23 Video Annual Report.

Since 1993, Ambuja Cement Foundation has been dedicated to eradicating rural poverty, envisioning sustainable, prosperous communities built on long-term partnerships.

Ambuja Cement Foundation entrusted us with a project to design a video annual report aimed at captivating donors, partners and the wider public. This video report, titled ‘The Road Less Travelled’, takes you on an immersive journey into their remarkable initiatives. It sheds light on the significant progress achieved over the past 12 months.

 

Ambuja Cement Foundation’s presence across India.
Ambuja Cement Foundation’s presence across India.

‘The Road Less Travelled’ breathes life into Ambuja Cement Foundation’s journey through a blend of captivating images, animations and graphics. This diversity in storytelling mediums broadens the report’s audience reach, making it both accessible and impactful.

This video annual report takes a different approach from traditional written formats by weaving together narrative and visuals. Furthermore, it aims to bring Ambuja Cement Foundation’s mission to life in a way that is both engaging and meaningful. It seeks to create a connection with stakeholders through a more immersive experience.

Stills from the video annual report.
Stills from the video annual report.

The ‘The Road Less Travelled’ video annual report for the Ambuja Cement Foundation offers more than just a record of achievements. It aims to visually reflect the impact of ACF’s ongoing dedication and efforts. 

In an era where capturing attention is a challenge, the power of visual storytelling emerges as a key tool for nonprofit organisations. It equips social impact organisations to engage a growing audience and amplify their impact. It helps in connecting, inspiring and mobilising change.

Our aim with this project was to simplify complex information. We focused on presenting it in a way that is both informative and visually engaging. In capturing Ambuja Cement Foundation’s journey through ‘The Road Less Travelled,’ we hope to provide a meaningful glimpse into their impactful work. By blending narrative and visuals, this report aims to present their story in an accessible and engaging way.

If you are a social impact organisation looking to share your own story through a video annual report, feel free to reach out to us here. 

Client: Ambuja Cement Foundation
Discipline: Design and Content 
Creative Director: Simit Bhagat
Motion Editor: Rohan Krishnan 
Design: Designosis

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Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.