How Animation Helped Us Reimagine Girls’ Voices With Vacha

From cricket pitches to classrooms, this is how hand-drawn animation helped us show girls as leaders, not “problems to fix.”
Vacha Girls

When Shafali Verma was growing up in Rohtak, cricket was already her dream. But the game came with a condition. The boys in her neighbourhood would not let her play if they knew she was a girl. So she cut her hair short. Only then was she allowed onto the field. Years later, as the youngest Indian cricketer to debut in T20 internationals, Shafali spoke openly about that choice. Not as a dramatic confession, but as a matter-of-fact memory of what it took for a girl to be taken seriously in a sport that India treats like religion.

Her story is not an exception. It is a reflection of how public spaces, playgrounds, and ambitions have long been gendered in this country. Even today, as women’s cricket finally gains recognition, many female athletes speak about being underestimated, discouraged, or outright denied access simply because they were girls. And yet, they persist.

This tension between restriction and resilience is exactly the world Vacha works within.

Vacha is a Mumbai-based organisation that has spent decades working with adolescent girls from under-resourced communities, focusing on education, life skills, safety, and confidence-building. Their work centres girls’ voices, not as future beneficiaries, but as present decision-makers. This was our second collaboration with Vacha, and for this film, the intention was clear. They wanted to show not just the challenges girls face, but the quiet, everyday ways in which girls are already rewriting the rules.

Also read: How Organisations Are Using Storytelling to Talk About Women Empowerment

The Brief and the Turning Point

It all started with a live-action movie. A thorough recce was done in a number of places in and around Mumbai, such as bastis in Kalyan and Bandra. The locations were narrowed down, the participants were chosen, the families were told, and the shoot was carefully planned to be respectful and realistic. The first cut stuck to that plan. But when we stepped back and watched it, something felt missing.

Animation entered the process not as a pre-planned device, but as an improvisation born from the edit.

The film was honest, but it risked becoming familiar. Like many well-meaning social sector films, it documented change without fully capturing how it feels to be young, hopeful, and defiant at the same time. The protagonists were girls, teenagers still forming their sense of self. Their world needed a language that felt closer to their imagination. That is when animation entered the process. Not as a pre-planned device, but as an improvisation born from the edit.

Why Live Action Alone Was Not Enough

We realised that certain emotions cannot always be filmed directly. Confidence. Aspiration. Inner resistance. These often live beneath the surface. Animation gave us a way to make those inner worlds visible without turning the film into something heavy or didactic.

Animation gave us a way to make confidence, aspiration, and inner resistance visible without turning the film into something heavy.

The approach was deliberately hand-drawn and playful. On-screen text appears early in the film, styled like bold quotations, making the girls’ words feel assertive and unmistakably theirs. These were not captions. They were declarations.

Small animated stars appear beside moments of choice or resolve, serving as visual punctuation. They subtly tell the viewer, this moment matters. Doodles of rainbows, suns, and swirling lines turn regular lanes and classrooms into places where anything can happen. The goal was not to escape reality, but to add meaning to it.

Also read: How NGOs Are Using Storytelling to Combat Domestic Violence

Reclaiming Public Space Through Design

One of the most telling sequences in the film shows girls playing cricket. In real life, many women athletes have spoken about being laughed at or ignored when they tried to play. In this scene, the background is intentionally expanded with an illustrated cheering crowd. It is a simple intervention, but a powerful one. It visualises a world where girls are watched, supported, and celebrated.

Similarly, when a girl rides a cycle, an illustrated helmet appears on her head. Safety is communicated without alarm. Strength is shown without aggression. In another moment, a superhero-style cape is drawn onto a girl’s back, reframing her not as someone overcoming odds, but as someone already powerful.

Safety is communicated without alarm. Strength is shown without aggression. We tried reframing her not as someone overcoming odds, but as someone already powerful.

Education scenes use metaphor to open the frame further. A globe held by a teacher sends an illustrated plane flying outward. A graduation cap appears on a girl studying on a laptop. These are not grand claims. They are gentle reminders that learning expands horizons.

Even impact numbers were treated with care. When the film states that Vacha has impacted over 50,000 lives since 2000, the number is bold, bright, and integrated into the frame beside a real girl standing confidently. The data never floats alone. It is always anchored in a human presence.

Why This Approach Mattered

This film was about more than technique. It was about not seeing girls as problems that needed to be fixed. We decided to show them as people who think, play sports, learn, and become leaders. Animation helped us meet them where they are, without diluting the seriousness of the issues they face.

Just as Shafali Verma once cut her hair to step onto a cricket pitch, countless girls continue to adapt themselves to fit a world not built for them. At Vacha, and through this film, the work is about changing that world instead.

If you are looking to tell stories that respect complexity, amplify lived experience, and use design with intention, we would love to collaborate.


Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.