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Transformative Journeys: Case Study of an NGO Annual Report

A vibrant print annual report design project highlighting transformative work of a Mumbai-based nonprofit.
  • Annual Report, Design & Content

Happy Feet Home (HFH) is a nonprofit organisation based out of Mumbai. They support children facing illnesses such as HIV, Thalassaemia Major, Cancer and Anaemia.

Established in 2014, they provide a holistic approach to care that includes emotional, medical, educational and nutritional support. HFH seeks to empower marginalised children and improve their quality of life.

Simit Bhagat Studios worked on a 26-page annual report design project for HFH. The report highlights their work supporting children with life-threatening illnesses. We aimed to highlight their comprehensive approach in the most impactful way. 

To delve deeper into this annual report design project, let’s look at the step by step process we followed:

1. Collaborative Discussions and Ideation:

The journey began with an in-depth discussion between the HFH and us. Furthermore, we delved into their vision, brand identity and goals for the annual report design. Since this was the first report outsourced by HFH, open communication and clear alignment were paramount. Our team aimed for a vibrant document that mirrors their optimistic spirit. We also sought creative ways to present data and statistics.

2. Production for the Annual Report Design:

Brand Elements: We utilised their existing brand colour to ensure consistency with their visual identity. Furthermore, we created a design language that evoked emotions and embodied the joy they brings to children’s lives. We also used vibrant colours and bold designs to make the product stand out.

Balancing Visuals and Content: Maintaining a balance between visuals and content was crucial. We employed a compelling blend of elements to create an engaging experience. These additions feature HFH’s colourful abstract designs, graphic arts and edited real pictures. 

Data with a Heart: Data and statistics are essential for any annual report. Therefore, we used infographics that showcased their reach and their positive impact. These stories, full of resilience and hope, humanised the report’s statistics. 

3. Editing and Finalisation:

HFH maintained open communication throughout the design process. Regular client feedback sessions ensured the reports reflected their vision and goals. We included their inputs on photos, content and design elements in the final report. 

The final collateral was a vibrant and informative annual report design that captured the essence of HFH’s work. This report was a valuable tool for the organisation in their quest for wider support. Moreover, it is a reflection of the joy and hope they weave into the lives of children facing life-threatening illnesses. 

Do you wish to create a story that inspires the nation? Impactful design goes beyond aesthetics; it is about connecting with people and achieving your goals.

Contact us today to discuss how we can transform your annual report into a story that inspires and engages.

Creative Director: Simit Bhagat
Graphic Designer: Khushi Sancheti
Photographs: HFH Archives

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Rahul More

Video Editor

Rahul works on video editing and motion graphics across various formats. He previously worked in post-production at Sallys, with experience across commercials, web series, and digital content. He has over three years of experience in video editing and motion graphics. He enjoys reading, playing cricket, fish keeping and making short films. He holds a Bachelor’s degree in Mass Media (Journalism) and a Diploma in Filmmaking from Rachana Sansad Institute, Mumbai.

Abhinav S S

Illustrator

Abhinav works on in-house blog illustrations, storyboarding and various visual projects aligned with the studio’s creative direction. He is currently pursuing a Bachelor’s degree in Fashion Communication from National Institute of Fashion Technology (NIFT) Bhopal. He has played competitive cricket for the state of Kerala and has a strong interest in painting and graffiti.

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Aashna Chandra

Graphic Designer

Aashna works on publications, UI/UX and branding projects at SBS. She has previously worked with organisations across the social impact and development space. Her work focuses on layout design, visual identity systems and user interfaces across print and digital formats. She studied at the United Institute of Design, Gandhinagar, specialising in branding, typography, editorial design and packaging.

Vivek Warang

Digital Illustrator

Vivek works on translating ideas into visual narratives. His work ranges from creating storyboards and illustrations to ideation for special visual storytelling projects. He previously worked as an illustrator at OckyPocky. He enjoys telling stories through images and bringing concepts to life through his drawings. He holds a Bachelor’s degree in Applied Arts from D.Y. Patil College, Pune, with a specialisation in Illustration.

Rajshree Goswami

Content Writer

Rajshree began her professional journey in Kolkata and has over four years of experience as a creative writer and proofreader for academic papers. At SBS, she works across all content, including blogs, transcripts, quality checks and writing for annual reports. She is an avid reader and enjoys cinema, fiction and creative writing. She holds a Bachelor’s degree in English Honours from West Bengal State University.

Bhavesh Dhote

Founder’s Office

Bhavesh is part of the Founder’s Office, working across in-house operations, social media strategy, strategic initiatives, market research and film production. He holds a Bachelor’s degree in Electronics and Telecommunications Engineering with a Diploma in AI and Machine Learning from D.J. Sanghvi College of Engineering, Mumbai. He is also a professional badminton player, marathon runner, trekker and plays euphonium and trumpet.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Rohit Sreekumar

Founder’s Office

Rohit is responsible for developing strategic alliances and collaborative initiatives in the social sector. He also works on project management and helps internal teams stay on track. He has previously worked at early-stage startups across product and growth roles. In his free time, he enjoys binge-watching series, gaming and reading. He holds a Master’s degree in Computer Applications from Amrita Vishwa Vidyapeetham, Karnataka.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.