Vacha Charitable Trust is a Mumbai-based nonprofit organisation that works on gender equality and social justice. They focus on empowering marginalised women and girls from urban slum areas.
Vacha collaborated with Simit Bhagat Studios to create an explainer video on menstrual hygiene. The goal was to raise public awareness about menstrual health based on Vacha’s research.
We created an animated explainer video related to menstrual hygiene practices in urban areas. Our goal was to emphasise the hardships young girls face due to a lack of knowledge and access to menstrual hygiene products.
Here is how we approached the process of creating the video for Vacha:
Pre-Production:
Vacha conducted a research study titled ‘Study of Menstrual Hygiene of Adolescent Girls Living in Bastis of Mumbai and Thane Region’.
Drawing from their study and our own research, we developed a script for the explainer video. Furthermore, being accurate was paramount — as we aimed to educate the public about menstrual health and hygiene issues.
Vacha aimed to discuss how policymakers need to focus on addressing menstrual hygiene-related issues. Coincidentally, during the planning of this explainer video, the government announced that they were drafting a policy on this issue.
As a result, Vacha and our team decided to fast-track the video production. This would help the organisation to engage with policymakers and highlight issues faced by adolescent girls through the video.
Production:
We chose the colour palette based on Vacha’s existing logo and website. Furthermore, we created a storyboard for each of the lines in the script. Based on feedback from the Vacha team, we refined the storyboard to maintain accuracy. We used strong storytelling through a mix of illustrations and typography.
Our goal was to ensure that the message in the explainer video was easy to consume. So, we incorporated audio testimonials that resonated with real-life experiences. They highlighted the challenges faced by girls who followed traditional menstruation hygiene practices.
Post-Production:
In this final stage, the animation process began by integrating each illustration – corresponding with the sound. We meticulously edited to sync the voice-over seamlessly with the visuals. Furthermore, we dedicated significant effort to sound and music design.
We integrated multiple voice-overs to amplify the impact of the video. Moreover, we collaborated with three voice artists to record the testimonials in the video. The voice of each artist was modified to match the tone and message of the testimonial.
This collaboration has yielded an impactful explainer video that sheds light on issues of menstrual dignity in urban slums. With the use of compelling storytelling, the video sparks a conversation on issues of menstrual hygiene.
For nonprofits seeking to create impactful explainer videos, reach out to us to discuss how we can support your mission.
Client: Vacha Charitable Trust
Creative Director: Simit Bhagat
Research and Script: Divya Shree
Illustrations: Kumar Shradhesh Nayak
Animation and Editing: Rohan Krishnan
Voiceover: Simona Terron
Character Voices: Divya Shree
Nrupali Kendale and Sahil Todankar
