The Lantana Menace: India’s Invasive Crisis

What if a pretty plant became a silent destroyer? This illustrated story exposes the invasive shrub reshaping India’s forests.

It looks harmless. Pretty, even. Bright clusters of flowers dot the green. The landscape seems calm. But the calm is deceptive.

In the heart of India’s forests, a silent takeover is underway.

Once admired for its colour and charm, Lantana camara was brought to India by the British in the 1800s as an ornamental plant. Today, it is among the top ten worst invasive species globally. With its dense foliage, thorny stems, and toxic berries, Lantana has now invaded nearly 44% of Indian forests, smothering native vegetation, disrupting food chains, and even altering entire ecosystems.

Lantana camara is among the top ten worst invasive species globally.

Its reach is staggering. Over 40% of India’s tiger habitat is already affected. Pasture lands are shrinking. Rural livelihoods are suffering. Yet outside of scientific circles, few people even know the name.

That’s why we created The Lantana Menace, an illustrated story designed to make this creeping crisis visible.

Showing the Unseen: Why We Chose Illustration

This story could have been told through numbers and reports. But we wanted something more instinctive, so an illustrative story seemed like the best option. Something that makes people feel the weight of the issue before even reading a line.

“We wanted to show how this issue affects not just wildlife but the everyday lives of people who depend on these landscapes,” says Shradhesh Kumar, one of the illustrators at Simit Bhagat Studios.

We wanted to show how this issue affects not just wildlife but the everyday lives of people who depend on these landscapes

The illustrations carry the story. And each visual is crafted to reveal a different layer of the problem.

The unchecked spread of Lantana is not just a botanical concern, it’s a full-blown ecological crisis. It threatens food chains, water access, farming, and endangered wildlife. It’s changing the very character of India’s forests. Yet it remains largely invisible in the public conversation.

Stories That Start Conversations

This illustrated story is a call to notice what’s often missed. To look again at the landscapes we think we know. And to ask what happens if we don’t act now?

If stories can lead to change, then The Lantana Menace is one we hope more people will share.

If you’re working on environmental conservation, storytelling, or ecosystem restoration, we’d love to hear from you. And if you care about India’s forests, animals, and communities, this is a conversation worth having.


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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Mrinali Parmar

Associate (Partnerships)

Mrinali Parmar works on operations and building partnerships with social impact organisations. With five years of work experience, she has focused on education and promoting awareness of climate change and sustainability in her operations role. She holds a Master’s Degree in Commerce from the University of Mumbai and is passionate about linguistics, speaking six languages.

Swarnima Ranade

Voice Actress

Swarnima Ranade is a medical doctor turned voice actress who has done voice-over work for everything from commercials to documentaries to corporate narration to children’s books. She has worked with numerous noteworthy businesses in the past, such as Tata, Uber, Walmart, and YouTube Kids. She graduated from SVU in Gujarat with a degree in dental surgery.

Kumar Shradhesh Nayak

Illustrator

Kumar Shradhesh Nayak is a professional artist, illustrator, and graphic designer who studied at the National Institute of Fashion Technology in Hyderabad. His experience includes stints at EkakiVedam and Design Avenue, both of which are prominent advertising firms. He enjoys trying out new approaches to illustration and creates artwork for a variety of projects.

Divya Shree

Content Producer cum Editor

Divya Shree is a media alumna from Symbiosis Institute in Pune who loves producing and editing non-fiction content. She has directed, shot, and edited videos for various productions. Her strengths are research, audience awareness, and the presentation of intricate topics with clarity and interest.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Apoorva Kulkarni

Partnership Manager

Apoorva Kulkarni is the Partnerships Manager, and is responsible for developing strategic alliances and collaborative initiatives with other organisations in the social development ecosystem. For the past five years, she has been employed by major corporations, including Perthera (USA) and Genotypic Technology. She has written and published poetry, and she has been an integral part of The Bidesia Project. At Georgetown University in the United States, she earned a Master of Science in Bioinformatics.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.