Ambuja Cement Foundation’s Visual Journey of Impact

A video annual report for a corporate foundation, showcasing a year of impactful initiatives and inspiring change through powerful storytelling.
Ambuja Cement Foundation’s 2022-23 Video Annual Report.

Since 1993, Ambuja Cement Foundation has been dedicated to eradicating rural poverty, envisioning sustainable, prosperous communities built on long-term partnerships.

Ambuja Cement Foundation entrusted us with a project to design a video annual report aimed at captivating donors, partners and the wider public. This video report, titled ‘The Road Less Travelled’, takes you on an immersive journey into their remarkable initiatives. It sheds light on the significant progress achieved over the past 12 months.

 

Ambuja Cement Foundation’s presence across India.
Ambuja Cement Foundation’s presence across India.

‘The Road Less Travelled’ breathes life into Ambuja Cement Foundation’s journey through a blend of captivating images, animations and graphics. This diversity in storytelling mediums broadens the report’s audience reach, making it both accessible and impactful.

This video annual report takes a different approach from traditional written formats by weaving together narrative and visuals. Furthermore, it aims to bring Ambuja Cement Foundation’s mission to life in a way that is both engaging and meaningful. It seeks to create a connection with stakeholders through a more immersive experience.

Stills from the video annual report.
Stills from the video annual report.

The ‘The Road Less Travelled’ video annual report for the Ambuja Cement Foundation offers more than just a record of achievements. It aims to visually reflect the impact of ACF’s ongoing dedication and efforts. 

In an era where capturing attention is a challenge, the power of visual storytelling emerges as a key tool for nonprofit organisations. It equips social impact organisations to engage a growing audience and amplify their impact. It helps in connecting, inspiring and mobilising change.

Our aim with this project was to simplify complex information. We focused on presenting it in a way that is both informative and visually engaging. In capturing Ambuja Cement Foundation’s journey through ‘The Road Less Travelled,’ we hope to provide a meaningful glimpse into their impactful work. By blending narrative and visuals, this report aims to present their story in an accessible and engaging way.

If you are a social impact organisation looking to share your own story through a video annual report, feel free to reach out to us here


Client: Ambuja Cement Foundation
Discipline: Design and Content 
Creative Director: Simit Bhagat
Motion Editor: Rohan Krishnan 
Design: Designosis

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Swanand Deo

Web Development Specialist

Swanand Deo is a WordPress and Web Development Specialist working on various digital projects. With over a decade of experience in the design and development space, he has collaborated with over 50 national and international clients. He specialises in User Experience (UX) design, WordPress development, and creating engaging digital experiences. He holds a Bachelor of Fine Arts from the University of Pune.

Mrinali Parmar

Associate (Partnerships)

Mrinali Parmar works on operations and building partnerships with social impact organisations. With five years of work experience, she has focused on education and promoting awareness of climate change and sustainability in her operations role. She holds a Master’s Degree in Commerce from the University of Mumbai and is passionate about linguistics, speaking six languages.

Swarnima Ranade

Voice Actress

Swarnima Ranade is a medical doctor turned voice actress who has done voice-over work for everything from commercials to documentaries to corporate narration to children’s books. She has worked with numerous noteworthy businesses in the past, such as Tata, Uber, Walmart, and YouTube Kids. She graduated from SVU in Gujarat with a degree in dental surgery.

Kumar Shradhesh Nayak

Illustrator

Kumar Shradhesh Nayak is a professional artist, illustrator, and graphic designer who studied at the National Institute of Fashion Technology in Hyderabad. His experience includes stints at EkakiVedam and Design Avenue, both of which are prominent advertising firms. He enjoys trying out new approaches to illustration and creates artwork for a variety of projects.

Divya Shree

Content Producer cum Editor

Divya Shree is a media alumna from Symbiosis Institute in Pune who loves producing and editing non-fiction content. She has directed, shot, and edited videos for various productions. Her strengths are research, audience awareness, and the presentation of intricate topics with clarity and interest.

Manish Mandavkar

Motion Editor

Manish Mandavkar has studied animation at Arena Animation in Mumbai. He has previously worked on animated videos and motion graphics for brands, including Unilever and Zee Movies. An avid gamer, he is also passionate about sketching and photography. He holds a degree in Commerce from the University of Mumbai.

Joel Machado

Film Editor

Mumbai-based creative consultant and film editor Joel Machado has worked on documentaries as well as films in the mainstream Bollywood sector. He was also the Chief Assistant Director on the Jackie Shroff short, “The Playboy, Mr. Sawhney.” In addition to earning a B.Com from Mumbai University, he attended the city’s Digital Academy to hone his script writing skills.

Apoorva Kulkarni

Partnership Manager

Apoorva Kulkarni is the Partnerships Manager, and is responsible for developing strategic alliances and collaborative initiatives with other organisations in the social development ecosystem. For the past five years, she has been employed by major corporations, including Perthera (USA) and Genotypic Technology. She has written and published poetry, and she has been an integral part of The Bidesia Project. At Georgetown University in the United States, she earned a Master of Science in Bioinformatics.

Aliefya Vahanvaty

Sr. Creative Partner

Senior Creative Partner, Aliefya Vahanvaty has worked in a wide range of editorial roles over the course of her career, gaining experience as a correspondent, copy editor, writer, photographer, and assistant editor at publications like the Times of India, Forbes India, Open Magazine, Impact Magazine, and others. In addition to her MA in Sociology from Mumbai University, she also has an MA in Photojournalism from the University of Westminster in the United Kingdom.

Simit Bhagat

Founder

Founder, Simit Bhagat has worked in the fields of filmmaking, project management, and journalism for over 15 years. He has served in a variety of positions for organisations like the Times of India, the Maharashtra Forest Department, the Tata Trusts, and the Thomson Reuters Foundation. From the University of Sussex in the United Kingdom, he earned a Master of Arts in Science, Society, and Development.