Since 1993, Ambuja Cement Foundation has been dedicated to eradicating rural poverty, envisioning sustainable, prosperous communities built on long-term partnerships.
Ambuja Cement Foundation entrusted us with a project to design a video annual report aimed at captivating donors, partners and the wider public. This video report, titled ‘The Road Less Travelled’, takes you on an immersive journey into their remarkable initiatives. It sheds light on the significant progress achieved over the past 12 months.
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‘The Road Less Travelled’ breathes life into Ambuja Cement Foundation’s journey through a blend of captivating images, animations and graphics. This diversity in storytelling mediums broadens the report’s audience reach, making it both accessible and impactful.
This video annual report takes a different approach from traditional written formats by weaving together narrative and visuals. Furthermore, it aims to bring Ambuja Cement Foundation’s mission to life in a way that is both engaging and meaningful. It seeks to create a connection with stakeholders through a more immersive experience.
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The ‘The Road Less Travelled’ video annual report for the Ambuja Cement Foundation offers more than just a record of achievements. It aims to visually reflect the impact of ACF’s ongoing dedication and efforts.
In an era where capturing attention is a challenge, the power of visual storytelling emerges as a key tool for nonprofit organisations. It equips social impact organisations to engage a growing audience and amplify their impact. It helps in connecting, inspiring and mobilising change.
Our aim with this project was to simplify complex information. We focused on presenting it in a way that is both informative and visually engaging. In capturing Ambuja Cement Foundation’s journey through ‘The Road Less Travelled,’ we hope to provide a meaningful glimpse into their impactful work. By blending narrative and visuals, this report aims to present their story in an accessible and engaging way.
If you are a social impact organisation looking to share your own story through a video annual report, feel free to reach out to us here.
Client: Ambuja Cement Foundation
Discipline: Design and Content
Creative Director: Simit Bhagat
Motion Editor: Rohan Krishnan
Design: Designosis