What changes when a report becomes a story you can see and hear?
Mobile Creches (MC) is a New Delhi-based nonprofit that stands beside children in marginalised communities. Their work is practical and tender at once. Keep young children safe while their parents are at work. Offer early learning, nutrition, and care so that a day at a construction site does not mean a day without childhood.
MC runs mobile day care centres at construction sites and in urban slums. Teachers set up bright corners for reading. Toddlers nap on clean mats. Health checks happen without fuss. The long aim is simple. Loosen the grip of poverty and open a clearer path for the next generation.
They asked us to turn their print annual report into a four-minute video. The brief was to show the impact of education and care on real lives. Not just numbers on a page. The film did track progress, but it also did something more. It helped partners and supporters feel close to the work.
In this article, we explore how we produced MC’s video annual report:
Pre-Production
We began with a slow, careful read of the print report. Every figure, programme, and milestone went into our notes. Our design team mapped a visual style that matched the printed version so the two pieces felt related. Then we built a storyboard. Frame by frame, we planned how to carry the heart of MC’s work while staying true to their voice.
Production
The print report used puzzle pieces as a key design idea. It showed how many hands must come together for a child to thrive. We brought that idea into motion. Pieces clicked into place to introduce chapters, link scenes, and guide the eye. The thread felt natural and made the story easy to follow.
There was a real challenge: MC had gathered a great deal of information over the year. Four minutes cannot hold everything. We filtered with care. What should a viewer remember after watching once? Which figures reveal scale without crowding the screen? We kept only the most meaningful data and let the rest support pacing and tone.
Post-Production
Once MC approved the design and storyboard, we moved into editing and animation. Shots were timed to give each moment room to breathe. Captions stayed clear and brief. Also, music and gentle sound design helped carry attention from one section to the next. The final product stood alone as a narrative while reflecting the spirit of the print report. It showed what MC achieved and delivered their message with warmth and clarity.
Conclusion
A video annual report is more than just a synopsis, in our opinion at Simit Bhagat Studios. It is a bridge between the work and the people who care about it. MC’s film shows how a well-crafted video can lift a print report, deepen engagement, and leave a lasting impression.
Wish to create an engaging film from your print annual report? Reach out to us now!
