The charity that taught Britain to save a life with a Bee Gees song

From dripping-fat cigarettes in 2004 to red benches for survivors in 2026, British Heart Foundation borrows familiar things and changes one detail: a theme tune that flatlines, a football chant put in the past tense, a kick-off delayed by a minute.
Things to Keep in Mind While Designing a Nonprofit Website

Is your website quietly turning people away? How nonprofit design choices influence trust, action, and lasting engagement.
How Storytelling is Shaping the Fight for Clean Water

From dusty roads to virtual worlds, see how five organisations are using digital storytelling to turn water struggles into powerful stories and how you can do it too.
How BBC Children in Need Built a Storytelling Ecosystem That Other Nonprofits Can Learn From

What makes some nonprofit stories impossible to ignore? BBC Children in Need offers a clue worth sitting with.
What Donors Really Connect With: 5 Truths About Giving, Trust, and Storytelling

Five real campaigns, from charity: water to GivingTuesday, reveal what actually makes donors give and keep giving: familiarity, specificity, trust, participation, and ritual.
The Rise of Meme Culture Across Industries: Why Humour Belongs in Your Nonprofit Content Mix

Why humour works in nonprofit communication, from making tough issues approachable to building relatability, recall, and community.
Top 5 Characteristics of a Successful Community Engagement Strategy

Strong, evidence-backed piece on community engagement, real data from Porto Alegre, India’s polio eradication programme, UNICEF’s U-Report, and Lancet-published maternal health trials set it apart from a topic otherwise flooded with generic, sourceless advice.
What Akshay Saxena’s Journey Teaches Us About Scaling

From a childhood shaped by discipline and privilege to co-founding Avanti Fellows, Akshay Saxena’s journey reflects a shift from personal ambition to national purpose. He discusses government partnership, organisational ego, trust and redefining success.
Top 5 Platforms for Crowdfunding and Peer-to-Peer Fundraising in India

One fundraiser saved 100,000 lives. From medical emergencies to menstrual health, see how 5 Indian platforms are turning stories into real, rupee-by-rupee impact.
Why Climate Change Needs Better Stories, Not Just Better Data

Climate data is everywhere, yet action feels distant. Here is why better stories, stronger visuals, and clear solutions change what people actually do.